Step 1: Keyword Research to Make a List of Keywords
Keyword research is the first and most important step in the journey of online presence. Have new business means new website with low authority webpages. Internet is dominated by high authority websites like Forbes, Tech Crunch, Mashable, Houzz etc.,competing these sites will took years and will costs almost million to stand in the row. The only way to make position in the top 3 results for a given keyword or on the first page of search engine is to find a relatively high volume, low competition keyword and target it. This will made possible only after keyword research.
Things to do: Keyword research checklist
- First, compile a list of 5 to 10 keywords in your mind.
For example if you have started a hotel cleaning firm, you must want to rank for “Best Hotel Cleaning” or “Hotel Cleaning services”. Compile a list of keywords related to your business
- Put the list in keyword planner
Google keyword planner is the best and most accurate tool that shows the average monthly search volume of a specific keyword, Avg. cost / PPC, and the competition for that keyword. Competition didn’t means here how tough it would be for keyword ranking but shows the advertiser’s competition.
- Choose profitable but related keyword
For any given keyword, Google keyword planner will return a list of related keywords. Choose the keyword that is related to your business and has some monthly volume. An ideal keyword would be those having 1000+ monthly searches.
Pick at least 20 or 25 keywords that meet the above criteria.
- Prioritize the list
Once you have a bunch of profitable keywords in your industry or niche, prioritize them according to most relevant and the one with huge search volume. Prioritizing can be done after analyzing the keyword difficulty (next step)
- Check the keyword difficulty (KD)
Last but not least step of keyword research for SEO is to check the KD. To do this, you have to manually check for the top 10 pages for a given keyword, their authority (Page authority and domain authority) and the domain age.
Keywords that has low authority pages, wiki pages or social media pages on SERPsare easier to rank as these site can be compete easily.
To do this task easily, Semrush, Long tail Pro and Moz Keyword difficulty tools are the best.